Forest Essentials Organic Rose Lip Balm with Kokum Butter and Rose Petal Concentrate - Deeply Nourishing

and Moisturizes Lips.

Key Features:
- Made with organic ingredients
- Enriched with kokum butter for deep hydration
- Contains rose petal concentrate for nourishment
- Restores and maintains the natural moisture of lips
For whom:
This lip balm is suitable for anyone looking for a natural and nourishing lip balm that provides deep hydration and nourishment to lips.

Pros:
- Organic and natural ingredients
- Deeply nourishes and moisturizes lips
- Restores natural moisture balance
Cons:
- Some may find the scent too strong
- More expensive than other lip balms on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of organic rose, kokum butter, and rose petal concentrate offers deep nourishment.	Vogue India
Brand Strength	20	10	Forest Essentials is a well-established brand known for quality and natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for organic lip care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium organic lip balms in India.	Business Standard
Competition	10	6	Facing competition from other established organic lip balm brands in the Indian market.	India Today
Use-case Advantage	5	5	Addresses the need for intense lip hydration and repair, suitable for all seasons.	Femina
Final Market Score	100	66/100 (3.30/5)	Forest Essentials Organic Rose Lip Balm is well-positioned in the growing Indian market for premium organic lip care products.

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