Forest Essentials Ayurvedic Purifying Face Wash Honey Lemon Rosewater - Sulphate Free, Travel Size for Normal to Dry Skin

This Forest Essentials Ayurvedic Purifying Face Wash is specifically designed for normal to dry skin. It is free of sulphates, making it gentle and non-drying on the skin.

Key Features:
- Enriched with the goodness of honey, lemon, and rosewater
- Purifies and cleanses the skin without stripping it of its natural moisture
- Travel-friendly size, perfect for on-the-go use
For whom:
This face wash is perfect for individuals with normal to dry skin who are looking for a gentle yet effective cleanser that won't leave their skin feeling tight or dry.

Pros:
- Leaves the skin feeling clean and refreshed
- Contains natural ingredients that are beneficial for the skin
- Travel size makes it convenient for use while on the go
Cons:
- May not be suitable for individuals with oily or acne-prone skin
- The fragrance may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate-free formulation and travel size cater well to the needs of Indian consumers seeking convenience and natural ingredients.	Euromonitor
Brand Strength	20	15	Forest Essentials is a well-established Ayurvedic brand with strong brand loyalty in India.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium natural skincare segment in India.	Retail360
Competition	10	6	Facing competition from other Ayurvedic skincare brands offering similar products in the Indian market.	Beauty Insider
Use-case Advantage	5	5	Suitable for normal to dry skin types, addressing a common skincare concern in India.	Vogue
Final Market Score	100	66/100 (3.30/5)	Forest Essentials Ayurvedic Purifying Face Wash Honey Lemon Rosewater is well-positioned in the growing Indian natural skincare market.

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