Fogg Fresh Woody Black Series Deodorant for Men 120ml

Fogg Fresh Deodorant in the Woody Black Series is a long-lasting fragrance designed specifically for men. With its unique blend of woody notes, this deodorant provides a fresh and masculine scent that lasts throughout the day.

Key Features:
- Long-lasting fragrance
- Woody notes
- Masculine scent

For whom:
This deodorant is perfect for men who are looking for a long-lasting and fresh fragrance that exudes masculinity. Whether you're heading to work, the gym, or a night out, Fogg Fresh Deodorant in the Woody Black Series will keep you feeling and smelling great all day long.

Pros:
- Long-lasting fragrance
- Masculine scent
- Affordable price

Cons:
- Some may find the woody notes too strong
- Not everyone may enjoy the masculine scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The woody fragrance and 120ml size align well with Indian consumer preferences.	Kantar
Brand Strength	20	18	Fogg is a well-established and trusted brand in the Indian market.	Euromonitor
Category Momentum	20	15	Strong growth in men's deodorant segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market.	GfK
Competition	10	8	Facing strong competition from other popular men's deodorant brands in India.	IRI
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily use in Indian climate.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Fogg Fresh Woody Black Series Deodorant for Men 120ml is well-positioned in the competitive Indian men's deodorant market.

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