Fix My Curls 3-in-1 Deep Conditioner: Intense Moisture, Curl Enhancer, Hair Repair with Mango Butter and Honey - Silicone and Sulphate Free - 250ml - Suitable for All Hair Types

Fix My Curls 3 in 1 Deep Conditioner is a versatile hair product that offers intense moisture, curl enhancement, and hair repair in one convenient formula. Made with nourishing ingredients like mango butter and honey, this conditioner is silicone-free and sulfate-free, making it safe for all hair types.

Key Features:
- Provides intense moisture for dry, damaged hair
- Enhances curls and adds definition
- Repairs and strengthens hair
- Contains mango butter and honey for added nourishment
- Silicone-free and sulfate-free

For whom:
This deep conditioner is perfect for anyone looking to hydrate and repair their curls while enhancing their natural texture. It is suitable for all hair types, including curly, wavy, and coily hair.

Pros:
- 3-in-1 formula saves time and money
- Nourishing ingredients promote healthy hair
- Silicone-free and sulfate-free formula is gentle on hair
- Suitable for all hair types

Cons:
- Some users may find the scent too strong
- May not be moisturizing enough for extremely dry hair types
- Packaging could be more user-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique 3-in-1 solution catering to diverse hair needs.	Nielsen
Brand Strength	20	10	Established brand with positive reputation in hair care sector.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in the market.	GfK
Competition	10	6	Facing moderate competition from other established natural hair care brands.	IRI
Use-case Advantage	5	5	Addresses multiple hair concerns in a single product, appealing to busy consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative 3-in-1 deep conditioner with natural ingredients positioned well in the growing Indian hair care market.

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