Fitness Standards Instantized 100% Whey Protein Isolate 1kg - All Natural, No Additives, 28.2g Protein, 0g Sugar, 7.1g BCAA, No Preservatives, Unflavored - 33 Servings

Fitness Standard's Instantized 100 Whey Protein Isolate is a top-quality protein supplement that provides 28.2g of protein per serving without any added sugar or preservatives. This all-natural product is perfect for those looking to increase their protein intake and support muscle growth and recovery.

Key Features: - 28.2g of protein per serving - 0g of sugar - 7.1g of BCAAs - No additives or preservatives - Unflavored for versatility in usage - Comes in a 1kg size with 33 servings

For whom: This product is ideal for athletes, fitness enthusiasts, and anyone looking to add more protein to their diet. It is especially beneficial for those engaged in intense physical activity or strength training, as it can help support muscle repair and recovery.

Pros: - High protein content - No added sugar or preservatives - Contains essential BCAAs - Versatile and easy to use - Comes in a convenient size with multiple servings

Cons: - Unflavored taste may not appeal to all consumers - Some users may prefer flavored options for taste variety

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, no additives, and BCAA make it ideal for fitness enthusiasts.	HealthifyMe
Brand Strength	20	10	Established brand with a reputation for purity and quality.	Brand Equity
Category Momentum	20	15	Growing demand for high-quality protein supplements in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium whey protein isolates.	Retail360
Competition	10	6	Facing competition from both international and local brands offering similar products.	NutritionInsight
Use-case Advantage	5	5	Versatile product suitable for various fitness goals and dietary preferences.	Fitmag
Final Market Score	100	66/100 (3.30/5)	High-quality whey protein isolate with strong market potential in India.

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