Fiama Fresh Handwash 400ml - A Luxurious Handwashing Experience by Fiama

- About Product

Fiama Fresh Handwash is a gentle and refreshing hand wash designed to cleanse and protect your hands from germs. It is formulated with skin-friendly ingredients to keep your hands clean and soft.

- Key Features

1. Enriched with the goodness of natural ingredients
2. pH balanced formula
3. Long-lasting fragrance

- For whom

Fiama Fresh Handwash is ideal for all age groups and skin types. It is suitable for daily use to maintain hygiene and cleanliness.

- Pros & Cons

Pros:
1. Leaves hands feeling fresh and clean
2. Moisturizing formula prevents dryness
3. Convenient pump dispenser

Cons:
1. Some may find the fragrance too strong
2. Not suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Fiama Fresh Handwash offers unique and luxurious handwashing experience with its premium ingredients and fragrance.	Livemint, Business Today
Brand Strength	20	10	Fiama is a well-established brand known for quality personal care products.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for premium handwash products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other premium handwash brands in the market.	CNBC TV18, Moneycontrol
Competition	10	6	Facing competition from other premium handwash brands like Dettol and Lifebuoy.	Business Insider, Financial Express
Use-case Advantage	5	5	Promotes hygiene and provides a refreshing handwashing experience suitable for daily use.	India Today, The Tribune
Final Market Score	100	66/100 (3.30/5)	Fiama Fresh Handwash 400ml is well-positioned in the growing premium handwash segment in India.

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