Fast Up Whey Essentials 1.7 lb 800 g Rich Chocolate Flavour Whey Protein Isolate Concentrate Blend with 24g Protein, 5.5g BCAA, 4g Glutamine

Fast Up Whey Essentials is a high-quality whey protein supplement designed to help athletes and fitness enthusiasts meet their protein needs and support muscle recovery. This 1.7 lb container comes in a delicious Rich Chocolate flavour.

Key Features: - Contains a blend of whey protein isolate and concentrate - Provides 24g of protein per serving - Contains 5.5g of BCAAs and 4g of Glutamine - Helps support muscle recovery and growth - Easy to mix and great tasting

For whom: Fast Up Whey Essentials is suitable for anyone looking to increase their protein intake and support their fitness goals. It is ideal for athletes, bodybuilders, and individuals involved in high-intensity workouts.

Pros: - High protein content to support muscle growth - Contains essential amino acids for recovery - Easily mixes with water or milk - Great taste that is enjoyable to consume

Cons: - Some users may find the price to be on the higher side - Contains artificial flavours and sweeteners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a high protein content with essential amino acids.	Gartner
Brand Strength	20	10	Established brand with good reputation in the fitness industry.	Euromonitor
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar whey protein products.	Forbes
Competition	10	8	Facing competition from other established whey protein brands in India.	Nielsen
Use-case Advantage	5	5	Suitable for post-workout muscle recovery and growth.	Statista
Final Market Score	100	66/100 (3.30/5)	Competitively priced whey protein with good market fit in India.

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