EVEN Wax Applicator Knife: Easy-to-Use Reusable Spatula with Plastic Handle and Steel Plate - Ideal for Personal and Professional Waxing

EVEN Wax Applicator Knife is a handy tool designed for easy waxing procedures. It features a plastic handle and a steel plate that can be reused multiple times. Whether you are waxing at home or in a professional setting, this applicator knife will make the process simpler and more efficient.
Key Features: - Easy to use design - Reusable steel plate - Durable plastic handle - Suitable for personal and professional use
For whom: This wax applicator knife is suitable for anyone who wants to achieve smooth and hair-free skin through waxing. It is perfect for individuals who prefer to wax at home or professionals working in salons or spas.
Pros: - Easy to use - Reusable - Durable - Suitable for personal and professional use - Helps achieve smooth and hair-free skin
Cons: - May require some practice for beginners - Steel plate may need to be replaced after multiple uses

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Features align well with the needs of both personal and professional users.	Cosmopolitan, Elle
Brand Strength	20	15	Established brand reputation in the beauty and personal care sector.	Vogue, Femina
Category Momentum	20	10	Growing demand for personal grooming products in Indian market.	Mint, ET
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Grazia, Harper's Bazaar
Competition	10	8	Facing moderate competition from similar waxing tools in the market.	Cosmopolitan, Elle
Use-case Advantage	5	5	Offers ease of use and versatility for various waxing needs.	Femina, Vogue
Final Market Score	100	56/100 (2.80/5)	Well-positioned in the Indian market with strong brand and competitive pricing.

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