ENVY Speed Deodorant 120ML - Long Lasting Deo Fragrance for Men by XYZ Brand

ENVY Speed Deodorant is a long-lasting deodorant designed specifically for men. With a refreshing fragrance, this deodorant keeps you feeling fresh and confident all day long.

Key Features: - Long-lasting fragrance - Provides all-day protection against odour - Easy to use spray bottle - Refreshing and invigorating scent

For whom: Men who lead an active lifestyle and need a reliable deodorant to keep them feeling fresh and confident throughout the day.

Pros: - Long-lasting fragrance that keeps you smelling fresh all day - Easy to use spray bottle for convenient application - Provides protection against odour

Cons: - Some may find the scent too strong - May leave white marks on dark clothing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Deodorant size and long-lasting fragrance align with Indian consumer preferences.	Retail360
Brand Strength	20	18	XYZ Brand has high brand recall and loyalty in India.	Brand Equity
Category Momentum	20	15	Strong growth in men's grooming segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market.	PriceBaba
Competition	10	0	Intense competition in the men's deodorant segment in India.	Euromonitor
Use-case Advantage	5	3	Offers long-lasting freshness suitable for Indian climate.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Strong brand and product fit in a growing men's grooming market.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—