Elovera Moisturising Cream 150g for Dry Skin with Aloe Vera and Vitamin E - Protects, Nourishes, and Repairs Skin - Paraben and Fragrance-Free

This Elovera Moisturising Cream is specially formulated for dry skin, enriched with Aloe Vera and Vitamin E to provide deep nourishment and repair damaged skin. It is free from parabens and fragrances, making it suitable for sensitive skin.

Key Features:
- Contains Aloe Vera and Vitamin E for deep nourishment
- Suitable for dry, damaged skin
- Paraben and fragrance free

This moisturising cream is perfect for those with dry skin looking for a hydrating and repairing solution. It can also be used by individuals with sensitive skin due to its gentle formula.

Pros:
- Deeply nourishes and repairs dry skin
- Gentle formula suitable for sensitive skin

Cons:
- Some users may prefer a scented moisturiser
- May not be suitable for oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Vitamin E are highly sought-after ingredients for dry skin care in India.	Beauty Insider
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from other established moisturizing creams in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry skin in India.	Vogue
Final Market Score	100	76/100 (3.80/5)	Elovera Moisturising Cream 150g positioned well in the competitive Indian skincare market.

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