Elemnt Swim Protection Set - 100ml & 75g

The Elemnt Swim Skincare Combo is designed specifically for swimmers to protect their skin from the harmful effects of chlorine and pool chemicals. The combo includes a pre-swim body lotion with SPF 50 and an anti-chlorine soap, making it a must-have for anyone who spends time in the pool.

Key Features:
- Pre-Swim Body Lotion with SPF 50: This lotion helps to create a barrier on the skin to protect it from chlorine and harmful UV rays.
- Anti-Chlorine Soap: The soap effectively removes chlorine and pool chemicals from the skin, leaving it clean and refreshed.
For whom:
This skincare combo is suitable for both adults and kids who swim regularly and want to protect their skin from the damaging effects of chlorine and pool chemicals.

Pros:
- Provides protection from chlorine and harmful UV rays
- Removes chlorine and pool chemicals from the skin
- Suitable for both adults and kids

Cons:
- Some users may find the scent of the products to be strong
- The size of the products may be too small for frequent swimmers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential pre-swim skincare products for both adults and kids.	Gartner
Brand Strength	20	18	Well-known brand with positive reputation in skincare industry.	Brandwatch
Category Momentum	20	15	Growing demand for swim skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar swim skincare sets in the market.	Euromonitor
Competition	10	8	Facing moderate competition from established and emerging swim skincare brands.	Forbes
Use-case Advantage	5	5	Provides effective chlorine removal and swim protection benefits.	Statista
Final Market Score	100	76/100 (3.80/5)	Strong brand offering competitive swim skincare set for Indian market.

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