Edinora Sensipro Ayurvedic Toothpaste for Sensitivity and Bleeding Gums - No SLS or Parabens - For Sensitive Teeth and Bad Breath - Promotes Healthy Gums - 90g

Edinora Sensipro Ayurvedic toothpaste is specially formulated for those with sensitivity and bleeding gums. It is free from SLS and parabens, making it safe and gentle for everyday use.

Key Features: - Formulated with Ayurvedic ingredients known for their healing properties - Helps with sensitive teeth, bad breath, and promotes healthy gums - No harsh chemicals or artificial additives

This toothpaste is suitable for individuals who suffer from sensitivity, bleeding gums, or simply want to maintain good oral health without using harsh chemicals.

Pros: - Provides relief for sensitive teeth and gums - Helps with bad breath - Promotes healthy gums and overall oral health

Cons: - Some may find the taste of Ayurvedic ingredients to be strong at first - May not foam as much as traditional toothpaste due to the absence of SLS

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key concerns of sensitivity, bleeding gums, and bad breath without harmful chemicals.	The Economic Times, Hindustan Times
Brand Strength	20	18	Established brand with a focus on Ayurvedic oral care solutions.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural oral care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic toothpaste brands in the market.	Livemint, Business Today
Competition	10	8	Facing competition from established Ayurvedic and sensitivity toothpaste brands in the market.	The Hindu, Financial Express
Use-case Advantage	5	5	Unique formulation catering to individuals with sensitive teeth and gum issues.	India Today
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand strength, unique features, and competitive pricing.

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