Dr Rashel White Skin Scrub for Skin Brightening and Dark Spot Reduction 380ml

The Dr Rashel WHITE SKIN SCRUB is a product designed to help with skin whitening, skin lightening, reducing dark spots, and pigmentation. It comes in a 380 ml size, making it suitable for regular use.

Key Features:
- Skin whitening and lightening properties
- Helps reduce dark spots and pigmentation
- Contains ingredients that are gentle on the skin
- Comes in a convenient 380 ml size

This product is suitable for anyone looking to achieve a lighter and more even skin tone. It is ideal for those struggling with dark spots, pigmentation, or other skin concerns.

Pros:
- Effective in brightening the skin
- Helps reduce dark spots and pigmentation
- Gentle on the skin

Cons:
- May not show immediate results
- Some individuals may be sensitive to certain ingredients in the scrub

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product size and dark spot reduction feature align well with Indian consumer preferences	GfK, Kantar
Brand Strength	20	18	Dr Rashel is a recognized brand in the skincare segment in India	Brandwatch, Retail360
Category Momentum	20	15	Growing demand for skin brightening products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	IRI, Nielsen
Competition	10	8	Facing moderate competition from other skin brightening products in the market	Euromonitor, Retail360
Use-case Advantage	5	5	Effective for skin brightening and dark spot reduction, meeting consumer needs	Spins, IRI
Final Market Score	100	76/100 (3.80/5)	Competitively priced skin scrub with strong brand presence and good market fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—