Dr. Morepen Omega-3 Fish Oil 60 Capsules - Triple Strength 1250mg Softgel Capsules with 450mg EPA and 300mg DHA for Joint and Heart Health

About Product: Dr Morepen Omega 3 Fish Oil is a high-quality supplement that contains 60 softgel capsules, each containing 1250mg of triple strength fish oil. It is specially formulated to provide 450mg of EPA and 300mg of DHA, essential omega-3 fatty acids that are beneficial for joint and heart health. Key Features: - Each capsule contains a potent blend of EPA and DHA - Triple strength formula for maximum effectiveness - Easy-to-swallow softgel capsules - High-quality fish oil sourced from natural fish sources For whom: This product is ideal for individuals looking to support their joint health and cardiovascular health. It can be beneficial for athletes, elderly individuals, and anyone looking to incorporate omega-3 fatty acids into their daily routine. Pros: - High concentration of EPA and DHA in each capsule - Easy to swallow softgel capsules - Supports joint and heart health - Triple strength formula for maximum potency Cons: - May not be suitable for individuals with fish allergies - Some individuals may experience fishy aftertaste

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High strength softgel capsules with optimal EPA and DHA levels.	GFK
Brand Strength	20	18	Dr. Morepen is a trusted brand in the Indian health market.	Euromonitor
Category Momentum	20	15	Growing demand for Omega-3 supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established brands.	IRI
Use-case Advantage	5	5	Addresses joint and heart health concerns effectively.	AC Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Dr. Morepen Omega-3 well in the Indian market.

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