Dove Exfoliating Body Polish Scrub with Crushed Lavender Coconut Milk, 298g - Gently Exfoliates Dry Skin, Removes Dead Skin with Naturally Derived Ingredients, Sulfate Free, Soothing Scent

Key Features: This Dove exfoliating body scrub is formulated with crushed lavender and coconut milk to gently exfoliate and remove dead skin. It is made with naturally derived ingredients and is sulfate free, making it suitable for those with dry skin. The soothing scent of lavender and coconut milk leaves your skin feeling refreshed and rejuvenated.

For whom: This body polish scrub is perfect for individuals with dry skin looking to exfoliate and improve the texture of their skin. The gentle formula is suitable for daily use and will leave your skin feeling smooth and moisturized.

Pros: The Dove Exfoliating Body Polish Scrub is effective at gently exfoliating and removing dead skin cells, leaving your skin feeling soft and smooth. The natural ingredients and sulfate-free formula make it a great choice for individuals with sensitive skin. The soothing scent of lavender and coconut milk is a luxurious addition to your skincare routine.

Cons: Some users may find the scent of lavender and coconut milk to be too strong for their liking. Additionally, individuals with very sensitive skin may experience some irritation from the exfoliating beads in the scrub.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a unique blend of natural ingredients and sulfate-free formula	GfK
Brand Strength	20	18	Dove is a well-established brand known for quality and innovation	Brandwatch
Category Momentum	20	15	Growing demand for premium body care products in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium body scrubs in the market	Euromonitor
Competition	10	5	Facing competition from other established premium body scrub brands	Nielsen
Use-case Advantage	5	3	Effective exfoliation for dry skin with a soothing scent	Kantar
Final Market Score	100	76/100 (3.80/5)	Dove Exfoliating Body Polish Scrub is well-positioned in the growing premium body care segment in India.

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