Dove Daily Shine Shampoo 180ml for Dull and Frizzy Hair - Softens, Shines, and Smoothens

Dove Daily Shine Shampoo is specially formulated to revitalize dull and frizzy hair, leaving it soft, shiny, and smooth.

Key Features: - Enriched with Nutritive Serum - Nourishes hair from root to tip - Helps reduce frizz and increase shine - Gentle formula suitable for daily use

For whom: This shampoo is ideal for individuals with dull and frizzy hair looking to improve overall hair health and appearance.

Pros: - Leaves hair feeling soft and smooth - Adds a healthy shine to hair - Gentle formula suitable for daily use

Cons: - May not provide enough moisture for extremely dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dove Daily Shine Shampoo meets the needs of Indian consumers with dull and frizzy hair.	GfK
Brand Strength	20	18	Dove is a well-established brand with strong consumer trust in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other brands offering similar benefits.	Nielsen
Use-case Advantage	5	5	Addresses the specific concerns of dull and frizzy hair effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dove Daily Shine Shampoo 180ml is well-positioned in the Indian market for dull and frizzy hair care.

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