Dove Daily Shine Shampoo 340 ml - Strengthens, Smoothens, and Repairs Dry and Damaged Hair for Men and Women

Dove Daily Shine Shampoo is a nourishing shampoo specially formulated for dry and damaged hair. Its unique formula helps to strengthen and repair hair, leaving it smooth and shiny with every use.

Key Features: - Formulated for dry and damaged hair - Strengthens and repairs hair - Provides smooth and shiny results - Mild enough for daily use - Suitable for both men and women

For whom: This shampoo is ideal for anyone with dry, damaged, or weakened hair in need of strengthening and hydration. It is suitable for both men and women looking to improve the overall health and appearance of their hair.

Pros: - Strengthens and repairs dry, damaged hair - Leaves hair smooth and shiny - Mild formula suitable for daily use - Can be used by both men and women

Cons: - May not be suitable for individuals with sensitive scalp or allergies to certain ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a range of benefits for both men and women with dry and damaged hair	GfK
Brand Strength	20	10	Dove is a well-established and trusted brand in India	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market	Euromonitor
Competition	10	10	Facing competition from other established hair care brands in India	Nielsen
Use-case Advantage	5	5	Addresses specific needs of strengthening, smoothing, and repairing hair	Kantar
Final Market Score	100	66/100 (3.30/5)	Dove Daily Shine Shampoo 340 ml holds a strong position in the competitive Indian hair care market.

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