Dot Key Glow Reviving Vitamin C Pink Clay Face Mask - Skin Brightening and Hydrating Formula for All Skin Types - 85g

Dot Key Glow Reviving Vitamin C Pink Clay Mask is a luxurious face mask designed to revive dull skin, fade pigmentation, hydrate, and plump the skin.
Key Features: - Contains Vitamin C to brighten skin and fade pigmentation - Features pink clay to purify and rejuvenate the skin - Hydrating and plumping formula for a glowing complexion - Suitable for all skin types - Suitable for both women and men
For whom: This face mask is perfect for those looking to achieve a brighter, more radiant complexion. It is ideal for all skin types and is suitable for both women and men.
Pros: - Brightens skin and fades pigmentation - Hydrates and plumps the skin - Suitable for all skin types - Luxurious and pampering experience
Cons: - May not be suitable for those with sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula catering to various skin types.	Vogue
Brand Strength	20	15	Established brand with positive reputation in skincare.	Brandwatch
Category Momentum	20	10	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from similar vitamin C face masks.	Harper's Bazaar
Use-case Advantage	5	5	Addresses key skin concerns like brightness and hydration effectively.	Elle
Final Market Score	100	66/100 (3.30/5)	Innovative face mask with strong brand and competitive pricing.

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