Dhathri Chemparathi Thaali Kids Shampoo - Sulphate and Paraben Free, Hibiscus Infused for Gentle Hair and Scalp Cleansing, 200ml

Dhathri Chemparathi Thaali shampoo is a sulphate and paraben free product specifically designed to cleanse the hair and scalp. Formulated with the goodness of hibiscus, this shampoo is gentle on the hair and scalp, making it suitable for kids as well.

Key Features: - Sulphate and paraben free - Infused with hibiscus - Gentle on hair and scalp - Suitable for kids - Cleanses effectively

This shampoo is ideal for those looking for a natural and gentle option to cleanse their hair and scalp. The hibiscus extract helps to nourish the hair and leaves it feeling soft and manageable.

Pros: - Free from harsh chemicals - Suitable for all hair types - Refreshing hibiscus fragrance Cons: - May not lather as much as traditional shampoos - Some users may prefer a stronger cleansing formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free with hibiscus infusion aligns with market trends.	Euromonitor
Brand Strength	20	15	Established brand with trust in herbal products.	Brand Equity
Category Momentum	20	10	Growing demand for natural kids' hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced for the premium natural kids' shampoo segment.	Retail360
Competition	10	6	Facing competition from established and emerging natural kids' shampoo brands.	MarketWatch
Use-case Advantage	5	5	Gentle cleansing suitable for kids' sensitive scalps.	KidsCareMag
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing market for natural kids' hair care products in India.

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