Dettol Skincare Body Wash and Shower Gel for Men and Women, 250ml - Soap Free, 8-Hour Moisturization

This Dettol Skincare Body Wash and Shower Gel is designed to gently cleanse and moisturize the skin, leaving it feeling soft and refreshed. It is suitable for both men and women, making it a versatile product for the whole family.

Key features of this body wash include its soap-free formula, which helps to protect the skin's natural moisture barrier. It also provides up to 8 hours of moisturization, ensuring that your skin stays hydrated and healthy throughout the day.

This body wash is ideal for those with normal to dry skin types, as it helps to replenish lost moisture and keep the skin feeling smooth and supple. It is also gentle enough for daily use, making it a convenient option for busy individuals.

Pros: - Soap-free formula protects skin's natural moisture barrier - Provides up to 8 hours of moisturization - Suitable for both men and women - Gentle enough for daily use

Cons: - May not be suitable for those with very sensitive skin or allergies to certain ingredients - Some users may prefer a stronger scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soap-free formula and 8-hour moisturization align with market trends	AC Nielsen
Brand Strength	20	15	Dettol is a trusted brand in India known for quality	Brand Equity
Category Momentum	20	10	Growing demand for skincare products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	6	Facing moderate competition from other established brands	Euromonitor
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Dettol Skincare Body Wash positioned well in the Indian market with strong brand and feature fit.

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