Dermafique Hydra Soft Nourishing Body Wash 500ml Shower Gel for Men and Women - Paraben and Sulfate Free, Enriched with Vitamin E and Chamomile - Gentle Formula for Sensitive and Normal Skin - Dermatologist Tested

Dermafique Hydra Soft Nourishing Body Wash is a luxurious shower gel designed to provide deep nourishment and hydration to the skin.

Key features of this body wash include its formulation without parabens, SLS, and SLES, making it suitable for sensitive and normal skin types. It is enriched with Vitamin E and Chamomile extracts to soothe and replenish the skin.

This body wash is suitable for both women and men who are looking for a gentle yet effective cleansing experience.

Pros: - Dermatologist tested for safety and efficacy - Deeply nourishing formula for soft and supple skin - Suitable for sensitive skin types Cons: - May not lather as much as traditional body washes - Scent may not be to everyone's liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Paraben and sulfate-free formula enriched with Vitamin E and Chamomile aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	15	Dermafique is a well-known brand with a reputation for quality skincare products in India.	Brandwatch
Category Momentum	20	10	Growing demand for premium body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established premium body wash brands offering similar features.	MarketWatch
Use-case Advantage	5	5	Suitable for both men and women with sensitive and normal skin types, catering to a wide consumer base.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Dermafique Hydra Soft Nourishing Body Wash is well-positioned in the growing premium body wash segment in India.

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