Dermafique Aqua Cloud Hydrating Shower Gel 500ml - Body Wash with Seaweed Extracts, Hyaluronic Acid - Paraben and SLS/SLES Free - Suitable for Sensitive and Normal Skin - Dermatologist Tested - For Men and Women

The Dermafique Aqua Cloud Hydrating Shower Gel is a 500ml body wash designed for both women and men. It is free from parabens, SLS, and SLES, making it safe for daily use on sensitive and normal skin types.

Key features of this shower gel include the use of seaweed extracts and hyaluronic acid, both of which work together to hydrate and nourish the skin. The dermatologist-tested formula ensures that it is gentle on the skin while still providing effective cleansing.

This shower gel is suitable for those looking for a hydrating and refreshing body wash that will leave their skin feeling soft and smooth. Whether you have sensitive skin or simply want to upgrade your daily shower routine, this product is a great choice.

Pros: - Hydrating formula leaves skin feeling soft - Free from parabens, SLS, and SLES - Suitable for sensitive skin types - Dermatologist-tested for safety and efficacy

Cons: - Some may find the scent too mild - Packaging could be more environmentally friendly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of Seaweed Extracts and Hyaluronic Acid aligns with current skincare trends in India.	Vogue India
Brand Strength	20	10	Dermafique is a well-known brand in the skincare segment in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products in India.	Business Standard
Competition	10	6	Facing competition from established international and local brands offering similar premium body wash products in India.	India Today
Use-case Advantage	5	5	Suitable for both sensitive and normal skin, catering to a wide consumer base in India.	Femina
Final Market Score	100	66/100 (3.30/5)	Dermafique Aqua Cloud Hydrating Shower Gel is well-positioned in the growing premium body wash segment in India.

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