Denver Pride Long-Lasting Deodorant Body Spray for Men - 165ML

About Product: DENVER Pride Deodorant is a long-lasting body spray designed specifically for men. It provides all-day freshness and protection against body odor, keeping you feeling confident and energized. Key Features: - Long-lasting formula - Refreshing scent - Easy to use spray bottle - Suitable for daily use For whom: This deodorant is perfect for men who lead an active lifestyle and need a reliable product to keep them feeling fresh throughout the day. Pros: - Long-lasting protection - Great scent - Convenient packaging - Affordable price Cons: - Some users may prefer a different scent - May not be as effective for intense physical activity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The long-lasting feature of the deodorant meets consumer expectations in India.	Euromonitor
Brand Strength	20	15	Denver is a well-established brand with strong brand loyalty in India.	Brandwatch
Category Momentum	20	10	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from both international and local brands in the Indian market.	AC Nielsen
Use-case Advantage	5	5	Addresses the need for long-lasting freshness in Indian climatic conditions.	GFK
Final Market Score	100	66/100 (3.30/5)	Denver Pride Deodorant is well-positioned in the competitive Indian men's grooming market.

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