DENVER Hamilton Imperial Deo 165ML Pack of 3 Long Lasting Deodorant Body Spray for Men

- About Product: Denver Hamilton Imperial Deo is a long-lasting deodorant body spray for men. This pack of 3 ensures that you have a continuous supply of your favorite deodorant at hand.

- Key Features: The Hamilton Imperial Deo offers a refreshing fragrance that keeps you feeling fresh and confident throughout the day. Its long-lasting formula ensures that you stay protected from body odor for hours on end.

- For whom: This deodorant body spray is specifically designed for men who lead active lifestyles and need a reliable product to keep them feeling and smelling great.

- Pros & Cons: The pros of Denver Hamilton Imperial Deo include its long-lasting formula, refreshing fragrance, and convenient pack of 3. However, some may find the scent to be too strong for their liking. Overall, it is a popular choice among men looking for an effective deodorant spray.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like long-lasting fragrance appeal to Indian consumers.	India Today, The Economic Times
Brand Strength	20	18	Denver is a well-established brand with strong brand recall in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 3 deodorants in the Indian market.	Business Today, Livemint
Competition	10	8	Facing competition from other established deodorant brands in India.	The Hindu, CNBC TV18
Use-case Advantage	5	5	Addresses the need for long-lasting deodorants for men in India.	Vogue, GQ India
Final Market Score	100	76/100 (3.80/5)	Denver Hamilton Imperial Deo offers a strong value proposition in the competitive Indian men's deodorant market.

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