Cycle Pure Vasu Loban Sambrani Dhoop with Burner Pack - 210 pcs Dhoop Batti Guggal for Puja, Home Festivals - Original Loban Dhoop - Pack of 3 (70 Dhoop per Pack) with 1 Burner Plate

Cycle Pure Vasu Loban Sambrani Dhoop is a premium quality incense dhoop made with natural ingredients and fragrances. It is perfect for use during poojas, home rituals, festivals, and meditation.

Key Features:
- Made with pure loban and sambrani for a divine and spiritual experience
- Comes in a pack of 210 dhoop battis with a burner plate for easy use
- Has a long-lasting and soothing fragrance that creates a peaceful atmosphere

For whom:
This product is suitable for those who enjoy performing poojas and rituals at home, as well as for meditation practitioners looking to create a serene environment.

Pros:
- Authentic aroma that enhances the spiritual ambiance
- Convenient pack size with a burner plate included
- Made with high-quality ingredients for a long-lasting effect

Cons:
- Some users may find the fragrance too strong for their liking
- The burner plate may not be durable enough for frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Offers a variety of dhoop types suitable for different occasions.	India Today, NDTV
Brand Strength	20	15	Cycle Pure Vasu is a trusted brand in the Indian puja market.	The Hindu, Economic Times
Category Momentum	20	10	Growing demand for traditional Indian puja products.	Mint, Business Standard
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Livemint, Financial Express
Competition	10	8	Facing competition from other established dhoop brands in India.	CNBC, Business Line
Use-case Advantage	5	5	Convenient pack size and burner plate included for easy use.	Times of India
Final Market Score	100	56/100 (2.80/5)	Cycle Pure Vasu Loban Sambrani Dhoop offers a competitive option in the Indian puja market.

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