Cycle Pure All-in-One Assorted Incense Sticks - Pack of 16 Agarbathi Packets (8 Assorted) - Floral, Woody, Masala, Fruity Fragrances - 173 Sticks per Box - Natural Ingredients

Cycle Pure All in One Assorted Incense Sticks are a convenient way to experience a variety of fragrances in one pack. With 8 assorted agarbathi packets in a pack of 2 boxes, you can enjoy a different scent for each occasion.

Key Features:
- Floral, woody, masala, fruity, and natural fragrances
- 173 incense sticks per pack
- Variety pack for different moods and settings
For those who appreciate the calming and soothing effects of incense, Cycle Pure All in One Assorted Incense Sticks are the perfect choice. Whether you're looking to relax, meditate, or simply enjoy a pleasant aroma in your home, these incense sticks offer a wide range of scents to suit every preference.

Pros:
- Variety pack allows you to experience multiple fragrances
- Long-lasting scent that fills the room
- Convenient packaging for easy storage and use
Cons:
- Some scents may be overpowering for sensitive individuals
- Fragrances may not be long-lasting for extended periods of time
- Packaging design could be improved for better presentation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide variety of fragrances catering to diverse consumer preferences.	GfK
Brand Strength	20	15	Cycle Pure is a well-established and trusted brand in the Indian incense market.	Euromonitor
Category Momentum	20	10	Growing demand for natural home fragrance products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium incense products in India.	Retail360
Competition	10	6	Facing competition from both traditional and new entrants in the incense market.	Nielsen
Use-case Advantage	5	5	Versatile fragrances suitable for various occasions and moods.	Kantar
Final Market Score	100	66/100 (3.30/5)	Cycle Pure All-in-One Incense Sticks offer a diverse range of fragrances at competitive pricing, positioned well in the growing natural home fragrance segment in India.

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