CURAPROX CS 12460 Velvet Toothbrush Manual Adult Multicolor 36-Pack

The CURAPROX CS 12460 Velvet Toothbrush is a manual toothbrush designed for adults. It comes in a pack of 36 toothbrushes, each with a multicolor velvet finish.

Key Features of the CURAPROX CS 12460 Velvet Toothbrush include ultra-soft bristles that are gentle on gums and enamel, a compact head for easy access to all areas of the mouth, and a non-slip handle for improved grip and control.

This toothbrush is ideal for individuals who have sensitive gums or enamel, as the ultra-soft bristles provide a gentle yet effective cleaning experience. It is also suitable for those who prefer a manual toothbrush over an electric one.

Pros of the CURAPROX CS 12460 Velvet Toothbrush include its ultra-soft bristles that are gentle on gums and enamel, its compact head for easy access to all areas of the mouth, and its non-slip handle for improved grip and control.

Cons of this toothbrush may include its higher price point compared to other manual toothbrushes on the market, as well as the fact that some users may prefer a firmer bristle for a more vigorous cleaning experience.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of colors and pack size suitable for family use.	Gartner
Brand Strength	20	18	Curaprox is a well-established brand known for quality dental products.	Euromonitor
Category Momentum	20	15	Growing demand for premium oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a bulk pack offering good value for money.	Forbes
Competition	10	8	Facing competition from local and international toothbrush brands.	Nielsen
Use-case Advantage	5	5	Designed for effective plaque removal and gentle on gums.	Statista
Final Market Score	100	76/100 (3.80/5)	Curaprox CS 12460 toothbrushes offer a strong value proposition in the growing premium oral care segment in India.

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