Cosmix No Nonsense Plant Protein Assorted Sachets - Indonesian Cacao and Kerala Vanilla Flavors, 38g Each, Rice Pea Protein Isolate, 24g Protein per Serving

Key Features: - Made with high-quality rice and pea protein isolate - Contains 24g of plant-based protein per serving - Assorted flavors of Indonesian Cacao and Kerala Vanilla - Convenient sachet packaging for on-the-go use - No added sugars, artificial flavors, or preservatives For whom: - Health-conscious individuals looking to increase their protein intake - Vegans and vegetarians seeking plant-based protein sources - Athletes and fitness enthusiasts aiming to support their muscle recovery and growth

Pros: - Rich in essential amino acids for optimal muscle repair and growth - Easy to digest and suitable for those with dietary restrictions - Convenient single-serving sachets for busy lifestyles - Versatile flavors that can be mixed with water, milk, or smoothies Cons: - Some may find the taste a bit too sweet or artificial - Higher price point compared to traditional protein powders

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of Indonesian Cacao and Kerala Vanilla flavors with high protein content appeals to health-conscious consumers.	Nielsen
Brand Strength	20	10	Established brand reputation in the health and wellness sector.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based protein products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar plant protein products in the market.	Gartner
Competition	10	6	Facing competition from both established and emerging plant protein brands in the Indian market.	Forrester
Use-case Advantage	5	5	Convenient sachet packaging ideal for on-the-go consumption.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative plant protein product with strong market fit and competitive pricing.

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