Cos IQ 23 Vitamin C Face Serum 30ml - Advanced Molecular Skincare Technology - Non-Irritating & Non-Sticky Brightening Hydrating Formula - For Men & Women

Key Features: - Contains 23% Vitamin C for powerful antioxidant protection - Advanced molecular skincare technology for maximum efficacy - Highly stable formula that does not oxidize quickly - Non-irritating and gentle on all skin types - Non-sticky texture for a comfortable wear - Brightening and hydrating formula for glowing skin

For whom: This Vitamin C serum is suitable for both men and women looking to achieve a brighter, more radiant complexion. It is ideal for those with dull, tired-looking skin and concerns about hyperpigmentation or uneven skin tone.

Pros: - High percentage of Vitamin C for potent antioxidant benefits - Advanced technology ensures maximum effectiveness - Gentle formula that is unlikely to cause irritation - Non-sticky texture is easy to apply and wear - Brightening and hydrating properties leave skin looking radiant and glowing

Cons: - May be on the pricier side compared to other Vitamin C serums - Some users may prefer a thicker consistency for extra hydration

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative molecular skincare technology and Vitamin C content	BeautyInsider
Brand Strength	20	18	Established brand with positive reputation in skincare	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market	Mintel
Price Positioning	20	15	Competitive pricing compared to similar products in the market	Retail360
Competition	10	5	Facing moderate competition from similar brightening serums	Elle
Use-case Advantage	5	3	Effective for brightening and hydrating skin for both men and women	Vogue
Final Market Score	100	76/100 (3.80/5)	Highly competitive brightening serum with strong brand and innovative technology.

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