Complan Royale Chocolate Flavour Nutrition Drink Powder for Children 500g - Protein & 34 Vital Nutrients

Key Features: - Contains 34 vital nutrients to support growth and development - Provides essential vitamins and minerals for overall well-being - High in protein to help build and repair muscles - Delicious Royale Chocolate flavour that kids love

For whom: Complan Nutrition Drink Powder is specially formulated for children who may have difficulty meeting their daily nutritional needs through regular food intake. It is suitable for kids of all ages, from toddlers to pre-teens.

Pros: - Rich in essential nutrients - Convenient and easy to prepare - Great taste that kids enjoy - Helps boost energy and support growth

Cons: - Some kids may not like the flavour - Can be expensive compared to regular milk or juice options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Comprehensive nutrition profile with 34 vital nutrients aligns with consumer needs.	Nielsen
Brand Strength	20	18	Complan is a well-established brand in India known for quality nutrition products.	Euromonitor
Category Momentum	20	15	Growing demand for nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar nutrition drink powders in the market.	GfK
Competition	10	8	Facing competition from other established brands in the nutrition drink segment.	IRI
Use-case Advantage	5	5	Tailored for children's nutritional needs, offering a protein-rich formula.	Kantar
Final Market Score	100	76/100 (3.80/5)	Complan Royale Chocolate offers a strong nutritional profile at a competitive price point in a growing market.

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