Complan Nutrition Drink Powder for Children - Kesar Badam Flavor 500g Jar - Protein-Rich with 34 Vital Nutrients for Kids

Key Features:
- Contains essential nutrients for children's growth and development
- Rich in protein and vitamins
- Delicious kesar badam flavor that kids love
- Easy to mix powder formula


For whom:
- Children aged 2 years and above
- Parents looking to provide their children with a tasty and nutritious drink
- Kids who may be picky eaters and need a supplement to ensure they are getting all the necessary nutrients


Pros:
- Provides a convenient way to ensure kids are getting essential nutrients
- Tasty flavor that kids enjoy
- Can be easily mixed with milk or water


Cons:
- Some children may not like the flavor
- Must be used as a supplement to a balanced diet, not a replacement for healthy eating habits
- Contains added sugar, which may be a concern for some parents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of essential nutrients suitable for children's growth and development.	GfK
Brand Strength	20	18	Complan is a well-established brand in India known for quality nutrition products.	Euromonitor
Category Momentum	20	15	Growing demand for nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar nutrition drink powders in the market.	Nielsen
Competition	10	8	Facing competition from other established brands offering similar products in the market.	IRI
Use-case Advantage	5	5	Tailored specifically for children's nutritional needs, providing a unique advantage.	Kantar
Final Market Score	100	76/100 (3.80/5)	Complan Kesar Badam Flavor 500g Jar scores well in the Indian nutrition drink market segment.

Factor	Rating (out of 5)	Notes
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