Colorbar Waterproof Opaque Liquid Eyeliner - Black 2, 5ml - Smudge Proof, Long Lasting, Opaque Finish with Flexible Applicator

This Colorbar Waterproof Opaque Liquid Eyeliner in Black is a must-have for those looking for a long-lasting, smudge-proof eyeliner that provides an opaque finish. The flexible applicator makes it easy to create precise lines for a variety of looks.

Key Features:
- Waterproof formula
- Opaque finish in Black
- Smudge-proof
- Long-lasting wear
- Flexible applicator for easy application

This eyeliner is perfect for anyone who wants a reliable and versatile eyeliner that will last all day without smudging. Whether you're looking for a bold winged look or a subtle line, this eyeliner has you covered.

Pros:
- Long-lasting formula
- Opaque finish
- Smudge-proof
- Easy to apply with flexible applicator

Cons:
- Some users may find the formula a bit difficult to remove completely
- May require touch-ups throughout the day for oily eyelids.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers key features like smudge-proof and long-lasting, aligning with market preferences.	Kantar
Brand Strength	20	18	Colorbar is a well-established brand in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Strong demand for waterproof eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	8	Facing moderate competition from other brands offering similar features.	IRI
Use-case Advantage	5	5	Flexible applicator provides ease of use for consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong contender in the waterproof eyeliner segment in India.

Factor	Rating (out of 5)	Notes
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