Colorbar Ultimate Eye Liner in Black, 1ml - Waterproof, Transfer-Proof, and Long-Lasting for up to 16 Hours

About Product: Colorbar Ultimate Eye Liner in Black is a long-lasting waterproof eyeliner that is transfer-proof and lasts up to 16 hours. With its intense black color, this eyeliner is perfect for creating bold and dramatic eye looks.

Key Features: - Waterproof formula - Transfer-proof - Lasts up to 16 hours - Intense black color

For whom: This eyeliner is perfect for anyone looking for a long-lasting and smudge-proof eyeliner that will stay in place all day. It is great for creating both subtle everyday looks and bold, dramatic eye looks.

Pros: - Long-lasting - Waterproof - Intense black color - Smudge-proof

Cons: - May require some effort to remove completely - Not suitable for those looking for a subtle, natural eyeliner look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, transfer-proof, and long-lasting features align well with Indian consumers' needs.	Kantar
Brand Strength	20	18	Colorbar is a well-established brand known for quality cosmetics in India.	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting eye makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	8	Facing moderate competition from other brands offering similar long-lasting eyeliners in India.	IRI
Use-case Advantage	5	5	Provides long-lasting wear suitable for all-day use, appealing to busy Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Colorbar Ultimate Eye Liner in Black is well-positioned in the Indian market segment for long-lasting eye makeup.

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