Colgate Total 2-Pack Ultra Soft Adult Toothbrushes with Total Advanced Health Toothpaste Combo Pack - Manual, Multi Color

The Colgate Toothbrush Total 2pcs Ultra Soft brush toothbrush is designed for adults who prefer a gentle yet effective toothbrush. The ultra soft bristles provide a comfortable cleaning experience while still effectively removing plaque and debris from teeth and gums. The toothbrush is complemented by the Total Advanced Health Toothpaste 20g, which helps to fight cavities, strengthen enamel, and freshen breath.

Key Features of the Colgate Toothbrush Total 2pcs Ultra Soft brush toothbrush include ultra soft bristles, a comfortable grip handle, and a compact head size for easy maneuverability. The Total Advanced Health Toothpaste 20g features fluoride for cavity protection, triclosan for gum health, and a minty flavor for fresh breath.

This toothbrush combo pack is suitable for adults who are looking to maintain their oral health and hygiene. The ultra soft bristles are gentle on sensitive gums, making it ideal for those with gum sensitivity or receding gums. The Total Advanced Health Toothpaste provides comprehensive oral care benefits in a convenient travel-sized tube.

Pros: - Ultra soft bristles are gentle on gums - Total Advanced Health Toothpaste provides complete oral care - Compact head size for easy access to all areas of the mouth Cons: - May not be suitable for those who prefer a firmer toothbrush - Toothpaste tube size may be too small for long-term use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Ultra soft bristles and advanced health toothpaste are popular features.	Retail Today
Brand Strength	20	10	Colgate's strong brand reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced for the Indian market.	Business Standard
Competition	10	10	Facing competition from other oral care brands in India.	The Economic Times
Use-case Advantage	5	3	Suitable for daily oral care routines.	India Retail News
Final Market Score	100	66/100 (3.30/5)	Colgate Total 2-Pack Ultra Soft Adult Toothbrushes with Total Advanced Health Toothpaste Combo Pack is well-positioned in the Indian oral care market.

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