Colgate Active Salt Neem Toothpaste 200g - Herbal Toothpaste for Germ Fighting, Fresh Breath, and Healthy Gums

Colgate Active Salt Neem Toothpaste is a germ-fighting herbal toothpaste that not only freshens your breath but also promotes healthy and tight gums.

Key Features: - Contains active salt and neem, known for their antibacterial properties - Provides long-lasting fresh breath - Helps maintain strong and healthy gums - Comes in a 200g tube for convenient use

For whom: This toothpaste is suitable for anyone looking for a natural solution to fight germs, freshen breath, and improve gum health.

Pros: - Natural ingredients like salt and neem - Freshens breath effectively - Promotes healthy gums - Convenient packaging size

Cons: - Some users may not enjoy the taste of neem - Price may be higher than standard toothpaste brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of salt and neem aligns with Indian consumer preference for natural ingredients.	Nielsen
Brand Strength	20	18	Colgate is a trusted brand with strong presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for herbal oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal toothpaste brands in the market.	GfK
Competition	10	10	Facing competition from other established herbal toothpaste brands in India.	IRI
Use-case Advantage	5	3	Addresses key oral health concerns like germ fighting and healthy gums.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market positioning for Colgate Active Salt Neem Toothpaste in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—