Colgate 360 Whole Mouth Clean Toothbrush 3 Pack - Manual Adult Toothbrushes in Multicolor

About Product: The Colgate 360 Whole Mouth Clean Toothbrush is a manual toothbrush designed to provide a deep clean for your entire mouth. With its unique design and features, it aims to remove plaque and bacteria from all surfaces of your teeth and gums.

Key Features: This toothbrush features a combination of bristles, including polishing bristles and a tongue and cheek cleaner, to ensure a thorough cleaning experience. The ergonomic handle makes it easy to maneuver and reach all areas of your mouth.

For whom: This toothbrush is suitable for adults who are looking for a comprehensive clean for their mouth. It is especially beneficial for those who want to maintain good oral hygiene and prevent issues like cavities and gum disease.

Pros: - Provides a thorough clean for all surfaces of the mouth - Ergonomic handle for easy use - Tongue and cheek cleaner for added freshness

Cons: - May be too large for those with small mouths - Some users may find the bristles too stiff

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	360 Whole Mouth Clean design aligns with consumer preference for thorough cleaning.	GfK
Brand Strength	20	18	Colgate is a trusted brand with strong market presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a 3-pack manual toothbrush set in the Indian market.	Nielsen
Competition	10	0	Intense competition in the manual toothbrush segment in India.	IDC
Use-case Advantage	5	3	Offers comprehensive oral care solution in a convenient pack.	Kantar
Final Market Score	100	66/100 (3.30/5)	Colgate 360 Whole Mouth Clean Toothbrush 3 Pack is well-positioned in the competitive Indian oral care market.

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