Clenza TC Advanced Tile Cleaner - 1 Litre Ready-to-Use Multipurpose Cleaner for Vitrified, Ceramic, Porcelain, and Glass Tiles - Tough Stain Remover and Daily Use Tile Cleaning Liquid for Bathroom and Kitchen

Key Features: - Specially formulated for tough stains on vitrified, ceramic, porcelain, and glass tiles - Ready to use, no need for dilution - Suitable for use in bathrooms, kitchens, and other tiled surfaces - Effectively removes dirt, grime, and soap scum - Leaves tiles sparkling clean and residue-free

For whom: - Homeowners looking for an effective tile cleaner for daily use - Professional cleaners working in residential or commercial spaces

Pros: - Easy to use with no mixing required - Works on a variety of tile types - Removes tough stains quickly and efficiently - Leaves a clean and fresh scent

Cons: - May require a bit of scrubbing for deeply ingrained stains - Not suitable for use on natural stone tiles or delicate surfaces like marble

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored features for effective cleaning of various tile types.	India Today
Brand Strength	20	18	Established brand with a reputation for quality cleaning products.	Brand Equity
Category Momentum	20	15	Growing demand for premium tile cleaners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar tile cleaners in the market.	Business Standard
Competition	10	8	Facing moderate competition from established and new tile cleaner brands.	Economic Times
Use-case Advantage	5	5	Addresses common cleaning needs in Indian households effectively.	The Hindu
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Clenza TC Advanced Tile Cleaner well in the Indian market.

Factor	Rating (out of 5)	Notes
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