Chik Protein Solution Hairfall Prevention Shampoo with Egg White Extract 340ml for Thick and Healthy Hair

Chik Protein Solution Hairfall Prevent Shampoo is specially formulated to prevent hair fall and promote thicker and healthier hair. Enriched with the goodness of egg white, this shampoo helps strengthen hair follicles and nourish the scalp.

Key Features:
- Formulated with egg white for added protein and strength
- Helps prevent hair fall and promote thicker hair
- Nourishes the scalp and strengthens hair follicles
- Suitable for daily use

For whom:
This shampoo is ideal for those who are experiencing hair fall and want to promote thicker and healthier hair. It is suitable for all hair types and can be used daily to maintain strong and beautiful hair.

Pros:
- Helps prevent hair fall
- Promotes thicker and healthier hair
- Nourishes the scalp
- Strengthens hair follicles

Cons:
- May not be suitable for those with egg allergies
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Egg white extract aligns with consumer preference for protein-rich hair products.	Euromonitor
Brand Strength	20	10	Established brand reputation in haircare segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural haircare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar protein-based shampoos.	Retail360
Competition	10	6	Facing moderate competition from other protein-based hairfall prevention shampoos.	AC Nielsen
Use-case Advantage	5	5	Addresses specific concern of hair fall prevention effectively.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Chik Protein Solution Shampoo offers a competitive solution for healthy and thick hair in the Indian market.

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