Chicco Baby Fabric Softener (750ML) with Odour Elimination Technology, Dermatologist Tested, Delicately Fragrant - Delicate Flowers

Key Features: - New odour elimination technology to keep clothes fresh - Dermatologically tested to be gentle on baby's skin - Delicate flowers fragrance to leave clothes smelling great - Comes in a convenient 750ml size for long-lasting use
For whom: - Parents looking for a gentle and effective fabric softener for their baby's clothes - Those who want a fresh and long-lasting fragrance on their laundry - Families with sensitive skin who need a dermatologically tested product
Pros: - Keeps clothes soft and gentle on baby's skin - Eliminates odours for a fresh-smelling laundry - Dermatologically tested for safety - Delicate flowers fragrance adds a pleasant scent to clothes
Cons: - Some users may prefer a different fragrance - Not suitable for those with allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative odour elimination technology and dermatologist-tested formula meet consumer needs.	GfK
Brand Strength	20	18	Chicco is a well-known and trusted brand in the baby care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium baby care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium baby fabric softeners in India.	Nielsen
Competition	10	8	Facing competition from established and emerging brands offering similar baby fabric softeners.	IRI
Use-case Advantage	5	5	Delicately fragrant with delicate flowers scent appeals to Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Chicco Baby Fabric Softener holds a strong position in the premium baby care segment in India.

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