Cherry Blossom Handy Shine Color Touch-Up Pen - 1 Count

About Product: The Cherry Blossom Handy Shine is a convenient on-the-go shoe shine sponge that helps restore shine to all colors of shoes.

Key Features: The sponge is infused with a high-quality shoe shine liquid that quickly and easily buffs out scuff marks and restores dull finishes.

For Whom: This product is perfect for busy individuals who want to quickly touch up their shoes before heading out the door.

Pros: - Portable and easy to use - Works on all colors of shoes - Restores shine and buffs out scuff marks

Cons: - May not be as effective on deeply ingrained scuff marks - May need to be replaced after multiple uses

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The color touch-up pen meets the specific needs of Indian consumers.	Business Today, India Today
Brand Strength	20	10	Cherry Blossom is a recognized brand in the Indian market.	ET BrandEquity, The Hindu
Category Momentum	20	15	Growing demand for quick touch-up solutions in the Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in India.	Livemint, Financial Express
Competition	10	6	Facing moderate competition from other touch-up pen brands in India.	The Economic Times, CNBC TV18
Use-case Advantage	5	5	Offers convenient and precise application for color touch-ups on the go.	Outlook India
Final Market Score	100	66/100 (3.30/5)	Cherry Blossom Handy Shine Color Touch-Up Pen is well-positioned in the Indian market with strong brand recognition and competitive pricing.

Factor	Rating (out of 5)	Notes
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