Cerave Blemish Control Gel with 2% Salicylic Acid and Niacinamide - Acne Spot Treatment for Blemish Prone Skin, Minimizes Pores, Prevents Breakouts - 40ml

Key Features: - Contains 2% Salicylic Acid and Niacinamide to effectively treat blemish-prone skin - Helps reduce acne and blackheads while minimising pores - Prevents future breakouts and promotes clearer skin - Comes in a convenient 40ml size for easy application

For whom: - Ideal for those with acne-prone skin or those looking to combat blackheads and blemishes - Suitable for all skin types, including sensitive skin

Pros: - Effective at reducing acne and blackheads - Helps to minimise pores for smoother skin - Prevents future breakouts for a clearer complexion - Contains niacinamide to help improve skin texture and tone

Cons: - May cause some dryness or irritation, especially for those with sensitive skin - Results may vary for individuals with severe acne or stubborn blackheads

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and niacinamide are popular and effective ingredients for acne treatment in India.	GfK
Brand Strength	20	10	Cerave is a well-known brand globally but faces competition in India.	Euromonitor
Category Momentum	20	15	Growing demand for acne treatment products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	6	Facing competition from both international and local brands offering similar acne spot treatments in India.	Nielsen
Use-case Advantage	5	5	Effective spot treatment for blemish-prone skin, addressing a common concern in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned acne spot treatment with good market fit in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—