Bournvita Chocolate Nutrition Drink 200g

Bournvita Chocolate Nutrition Drink is a popular health drink that combines the goodness of malted barley, milk solids, and essential vitamins and minerals.

Key Features: 1. Rich source of vitamins and minerals like Vitamin D, B2, B9, B12, and Iron. 2. Contains essential nutrients for overall growth and development. 3. Delicious chocolate flavor that is loved by kids and adults alike.

For whom: This product is suitable for both children and adults who are looking for a nutritious and delicious beverage to supplement their diet.

Pros: 1. Provides essential nutrients for overall health. 2. Tasty chocolate flavor makes it enjoyable to consume. 3. Convenient packaging for easy storage and use.

Cons: 1. May contain added sugars and artificial flavors. 2. Some users may find the product to be too sweet for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited nutritional content for Indian dietary preferences.	FSSAI
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for diet and nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from established and emerging brands in the segment.	Euromonitor
Use-case Advantage	5	5	Addresses specific nutritional needs of Indian consumers effectively.	HealthifyMe
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and nutritional fit, facing tough competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—