Born Good Natural Toilet Bowl Cleaner Arctic Air Fragrance - 500ml x3 - Eliminates Yellow Stains, Limescale, and Germs - Plant-Based, Biodegradable, Non-Toxic, Eco-Friendly - Organic - No Toxic Fumes

Born Good Natural Toilet Bowl Cleaner is a powerful and effective cleaning solution that will leave your toilet smelling fresh and looking spotless. Made with natural ingredients, this cleaner is safe for both your family and the environment.
Key Features: - Arctic Air fragrance leaves a pleasant scent after each use - Eliminates yellow stains, limescale, and germs, leaving your toilet clean and hygienic - Plant-based and biodegradable formula that is non-toxic and eco-friendly - Organic ingredients that are gentle on surfaces but tough on dirt
For whom: This natural toilet bowl cleaner is perfect for environmentally-conscious individuals who want to prioritize the health and safety of their loved ones. It is ideal for households with children, pets, or anyone who wants to reduce their exposure to harmful chemicals.
Pros: - Effectively removes tough stains and odors - No toxic fumes or harsh chemicals - Safe for septic systems and plumbing - Cruelty-free and vegan-friendly
Cons: - May require some scrubbing for deep-set stains - Some users may prefer a stronger, chemical-based cleaner for heavy-duty cleaning tasks

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective against common toilet stains and germs, aligns with consumer preferences for plant-based and non-toxic solutions.	Livemint, India Today
Brand Strength	20	15	Established brand with a reputation for natural and organic products.	The Hindu, Economic Times
Category Momentum	20	10	Growing demand for eco-friendly cleaning products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar eco-friendly toilet cleaners in the market.	CNBC, NDTV
Competition	10	9	Facing moderate competition from other established natural toilet cleaner brands in the market.	Business Line, Financial Express
Use-case Advantage	5	2	Offers a comprehensive solution for toilet cleaning needs with organic and eco-friendly ingredients.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Born Good Natural Toilet Bowl Cleaner in the Indian eco-friendly cleaning segment.

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