Born Good Natural Fabric Wrinkle Remover 100ml: Removes Creases and Odor with Plant-Based, Biodegradable, Non-Toxic Formula - Eco-Friendly, Organic, and Herbal

Key Features: - Removes wrinkles and odors from fabrics - Made with plant-based, biodegradable ingredients - Non-toxic and eco-friendly - Organic and herbal formula

For whom: This fabric wrinkle remover is suitable for anyone looking for a natural and safe way to freshen up their clothes. It is ideal for those who are conscious about the environment and want to use eco-friendly products.

Pros: - Effectively removes wrinkles and odors from fabrics - Made with natural and biodegradable ingredients - Non-toxic and safe for use on a variety of fabrics - Environmentally friendly and organic

Cons: - May not be as effective on very stubborn wrinkles - Some users may prefer a scented option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Plant-based, biodegradable, and non-toxic formula aligns with current consumer preferences for sustainable products.	Livemint, CNBC
Brand Strength	20	10	Established brand reputation for natural and organic products.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for eco-friendly fabric care products in Indian market.	Mint, Business Standard
Price Positioning	20	8	Competitively priced compared to similar eco-friendly fabric care solutions in the market.	Forbes India, Financial Express
Competition	10	8	Facing moderate competition from other natural fabric care brands offering similar eco-friendly solutions.	The Times of India, India Today
Use-case Advantage	5	5	Effective solution for removing creases and odor from fabrics, addressing a common consumer need.	Business Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned eco-friendly fabric wrinkle remover with strong brand and feature fit.

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