Bolt 100 Whey Protein Isolate Powder With Superfood Phycocyanin 2lb (907g) - 27 Servings - Unflavored

Bolt 100 Whey Protein Isolate Powder is a high-quality protein supplement that contains superfood Phycocyanin for added benefits. It comes in a convenient 2lb (907gm) tub with 27 servings, perfect for supporting muscle growth and recovery.

Key features of this product include its high protein content, fast-absorbing whey protein isolate, and the addition of Phycocyanin, a powerful antioxidant and anti-inflammatory compound found in blue-green algae. This combination helps to support overall health and well-being.

This whey protein isolate powder is suitable for athletes, fitness enthusiasts, and anyone looking to increase their protein intake to support their active lifestyle. It is unflavoured, making it versatile for mixing into shakes, smoothies, or recipes without altering the taste.

Pros of Bolt 100 Whey Protein Isolate Powder include its high protein content, fast absorption rate, and added Phycocyanin for extra health benefits. It is also easy to mix and versatile in use.

Cons of this product may include the unflavoured taste, which some users may find bland compared to flavoured protein powders. Additionally, individuals with allergies to dairy or whey should exercise caution when using this product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and inclusion of superfood phycocyanin align well with current consumer preferences for natural and functional ingredients.	Gartner
Brand Strength	20	15	Established brand with good reputation in the health and fitness industry.	Euromonitor
Category Momentum	20	10	Growing demand for whey protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar whey protein isolate products in the market.	Forbes
Competition	10	6	Facing moderate competition from other established whey protein brands offering similar formulations.	Nielsen
Use-case Advantage	5	5	Versatile product suitable for various dietary and fitness goals.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive positioning in the Indian diet & nutrition segment.

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