Boldfit Precut Kinesiology Tape for Sports Injury & Pain Relief - Waterproof Kinesio Tape for Shoulder, Arms, Ankle - Muscle Support Tape for Physiotherapy - Pink

**Key Features:** - The Boldfit Kinesiology Tape is specifically designed to provide support and relief for sports injuries and muscle pain. - It is precut for easy application and made with high-quality materials for long-lasting support. - The tape is waterproof, making it suitable for use during exercise or other activities. **For whom:** - Athletes and individuals looking for pain relief and support for sports injuries. - People undergoing physiotherapy or rehabilitation for muscle pain or injuries. **Pros:** - Precut for easy application. - Waterproof for long-lasting wear. - Provides support and pain relief for a variety of injuries. **Cons:** - May not adhere well to overly sweaty or oily skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of applications and waterproof feature align with consumer needs	BusinessToday, Livemint
Brand Strength	20	10	Established brand with good reputation in sports accessories	TOI, Hindu
Category Momentum	20	15	Growing demand for sports injury products in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market	ET, Business Standard
Competition	10	6	Facing moderate competition from other kinesiology tape brands	TOI, BusinessToday
Use-case Advantage	5	5	Effective pain relief and muscle support for various body parts	Hindu
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive pricing in the sports injury segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—