Biotique Micro Clove Action Teeth Whitening Toothpaste 140g Pack of 2 (280g)

Biotique Micro Clove Action Toothpaste is specially formulated for teeth whitening. With the power of clove, it helps to remove surface stains and brighten your smile.

Key Features: - Contains clove extract for teeth whitening - Helps to remove surface stains - Freshens breath - Pack of 2, each 140g

This toothpaste is suitable for anyone looking to brighten their smile and improve the overall appearance of their teeth. It is gentle enough for daily use and helps to maintain oral hygiene.

Pros: - Effective at removing surface stains - Natural clove extract for added benefits - Convenient pack of 2 for long-lasting use Cons: - May not provide dramatic whitening results for stubborn stains - Some users may not prefer the taste of clove in their toothpaste

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Clove action and teeth whitening properties align with current consumer preferences for oral care products.	Nielsen
Brand Strength	20	18	Biotique is a well-established brand known for herbal products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, offering value for money in the market.	GfK
Competition	10	8	Facing competition from both established oral care brands and emerging natural product brands in the market.	IRI
Use-case Advantage	5	5	Addresses the specific need for teeth whitening in a natural way, appealing to health-conscious consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with natural ingredients and competitive pricing, but faces stiff competition in the Indian oral care market.

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