Biotique Green Apple Shine Gloss Shampoo Conditioner - Promotes Healthy Hair, Nourishes Scalp, and Enhances Shine - 100% Botanical Extracts - Suitable for All Skin Types - 340ml

Key Features: - Green Apple Shine Gloss Shampoo Conditioner - Promotes healthy, shiny, and glossy hair - Nourishes the scalp - Makes hair soft and smooth - Contains 100% botanical extracts - Suitable for all skin types - Comes in a 340ml bottle

For whom: This product is ideal for those looking to achieve healthy, shiny, and glossy hair. It is suitable for all skin types and can be used by both men and women.

Pros: - Contains natural botanical extracts - Promotes shiny and glossy hair - Nourishes the scalp - Makes hair soft and smooth

Cons: - Some users may find the scent too strong - May not be suitable for individuals with specific allergies to certain botanical ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of shampoo and conditioner with botanical extracts.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for botanical products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from both established and emerging natural hair care brands.	Nielsen
Use-case Advantage	5	5	Addresses multiple hair care needs in one product, convenient for consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned botanical hair care product in a competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Festive Sales	0.0	—
Performance in Climate	0.0	—