Bioline White Perfumed Petroleum Jelly: Moisturizing Cream for Dry Skin (400g) - Ideal for Chapped Lips, Rough Hands, Legs, and Cracked Feet

Bioline White Perfumed Petroleum Jelly is a multi-purpose moisturizing and soothing cream that is specially formulated to help with chapped lips, rough hands, legs, cracked feet, and dry skin. It comes in a convenient 400 g pack for long-lasting use.

Key Features: - Helps to moisturize and soothe dry, rough skin - Formulated with petroleum jelly to lock in moisture - Pleasant white perfume fragrance - Suitable for use on lips, hands, legs, feet, and other areas of dry skin

For whom: This product is suitable for anyone looking to nourish and hydrate their skin, particularly those with chapped lips, rough hands, cracked feet, or dry skin. It is suitable for all skin types and can be used by both men and women.

Pros: - Versatile product that can be used on various areas of the body - Helps to moisturize and soothe dry, rough skin - Convenient pack size for extended use

Cons: - Some users may prefer an unscented version of the product - Can feel greasy if applied too heavily

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of moisturizing benefits for various skin issues.	India Retailing
Brand Strength	20	15	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	10	Growing demand for skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Wire
Competition	10	6	Facing moderate competition from other established brands.	Business Standard
Use-case Advantage	5	5	Addresses common skin problems faced by Indian consumers.	India Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned moisturizing cream in a growing Indian skincare market.

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