Biolage Professional Colorlast Shampoo - Protects and Maintains Vibrant Hair Color for up to 9 Weeks - Enriched with Orchids - Vegan and Cruelty-Free - 400ml

Key Features: - Biolage Professional Colorlast Shampoo is specifically designed to protect colored hair and maintain its vibrancy. - With its anti-fade properties, this shampoo helps to extend the depth and tone of your hair color for up to 9 weeks. - Enriched with orchids, this shampoo not only protects your color but also nourishes and adds shine to your hair. - Vegan and cruelty-free formula makes it an ethical choice for conscious consumers. - Comes in a convenient 400ml bottle.

For whom: - Ideal for anyone with colored hair looking to extend the life of their hair color and maintain its vibrancy. - Suitable for all hair types.

Pros: - Protects colored hair from fading and maintains vibrancy - Nourishes hair with orchid extract - Vegan and cruelty-free formula - Extends the depth and tone of hair color for up to 9 weeks

Cons: - Some users may find the price point of this shampoo to be higher than other options on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Orchids and vegan formula align well with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Strong brand reputation and trust in the professional hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar professional color protection shampoos in the market.	Kantar
Competition	10	0	Intense competition in the professional hair care segment with multiple brands offering similar color protection shampoos.	Nielsen
Use-case Advantage	5	3	Long-lasting vibrant color maintenance for up to 9 weeks meets the needs of consumers seeking durable hair color protection.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong brand with good spec fit and competitive pricing, facing tough competition in a growing market.

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